LOS ANGELES – Snoop Dogg has expanded his Smoke Weed Every Day (S.W.E.D.) cannabis empire by recently launching the e-commerce site SWED.com.
SWED.com is a direct-to-consumer marketplace built on the successful summer openings of the S.W.E.D. dispensary in Los Angeles and the coffee shop in Amsterdam. Snoop brought his passion for cannabis to the digital space on Dec. 4, precisely at 4:20 p.m.
The online store will feature a curated selection of authentic Snoop Dogg and Death Row Records branded hemp-derived cannabis products, smoking accessories, premium tobacco cigars and wraps, and limited-edition lifestyle merchandise available to consumers nationwide.Â
SWED.com will also serve as a directory for S.W.E.D.’s physical dispensaries, providing information for the Los Angeles and Amsterdam stores and other soon-to-be-launched locations.
SWED.com aims to deliver a complete lifestyle experience with products hand-selected by ‘the King of Green’ himself. From Dogg Leaf natural tobacco leaf wraps to exclusive Death Row Records rolling trays and odor-proof backpacks, the site is a one-stop shop designed to offer a premium experience for collectors, connoisseurs, and everyday users.
Snoop and the team at S.W.E.D. are focused on quality, exclusivity, and cultural richness. They’re committed to elevating the standard for online cannabis shopping.Â
As the cannabis industry continues to grow, Snoop’s new venture underscores his leading role in the movement for cannabis normalization and consumer choice.
The Black Wall Street Times (BWST) spoke with the icon about this new milestone for his brand and his dedication to making top-tier products accessible to all.
Snoop Dogg talks Swed.com with The Black Wall Street Times
BWST: Can you tell us about some exclusive merchandise fans can expect to find on SWED.com?
Snoop Dogg: SWED.com will feature exclusive collections, including Death Row Records, Cannabis-branded merchandise, and collaborations with other DRR musicians, which we’ll first bring to the S.W.E.D. community.
BWST: What makes the SWED.com shopping experience unique compared to other online cannabis marketplaces?
Snoop Dogg: SWED.com is more than a store—it’s a curated experience. It’s the only place to confidently shop Snoop Dogg and Death Row Records Cannabis-branded smoking-related items. We’ve focused on delivering a premium experience that speaks to new and everyday cannabis consumers.
BWST: You have mastered the art of using social media to engage with your fans and grow your brands; how will you do that with SWED.com?
Snoop Dogg: Social media is all about connecting with people where they are, and SWED.com will do the same. We’ll use our platforms to share stories, educate, and celebrate the culture authentically and engagingly. It’s about building a community, not just a customer base.
BWST: How involved were you in personally curating the product selection for the website?
Snoop Dogg: I’ve been hands-on from the beginning. The products on SWED.com represent what I stand for—quality, creativity, and authenticity. I work closely with my team to ensure that everything we offer reflects the vision and meets the standards I believe in.
What’s next?
BWST: The site features products from Death Row Records and your personal brand—what can customers expect from these collections?
Snoop Dogg: These collections represent the intersection of music, culture, and cannabis. Customers can expect bold, meaningful, and uniquely crafted items from Death Row Records merchandise honoring the label’s legacy to products inspired by my personal journey.
BWST: What are your plans for expanding the product range in the coming months?
Snoop Dogg: We’re just getting started. Expect to see new collaborations, innovative cannabis-related products, and lifestyle offerings that continue to push boundaries. We’re focused on staying ahead of the curve and keeping the selection fresh and exciting.
BWST: How does the online platform complement your physical dispensaries in Los Angeles and Amsterdam?
Snoop Dogg: The online platform extends the reach of what we’re building in our physical locations. It allows us to connect with a global audience, offering the same quality and care people experience in person. It’s all about accessibility and creating a unified brand experience.
BWST: Beyond cannabis products, what lifestyle elements are you hoping to showcase through SWED.com?
Snoop Dogg: SWED.com celebrates the lifestyle and culture surrounding cannabis – music, art, and fashion. It’s a space where people can discover products that enhance and support their personal connection to the plant, whether that’s through community, relaxation, or creative self-expression.
Rappers like Snoop raps on his weed just as country white singers sing about beer and hard rock sing of hard drugs. Blacks gained criminal records for weed.
YET, Almost missed on legal weed profits. . Good for Snoop.