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Black-owned beauty brands are challenging the status quo while filling the needs of people looking for products to help us feel our best. In the process, innovative Black entrepreneurs have gone from the lab to the shelves of some of your favorite stores.
Some use beauty routines as self-care, while others like how having a routine makes their hair and skin shine bright. If you’ve been looking for new products to manage changes in the weather or to touch up troublesome areas, you’ve come to the right place. Here are some Black-owned beauty brands to shop today.
1. Bevel
Black men looking for hair, skin, and beard care will find that Bevel offers a range of products to polish their presence. Founder Tristan Walker created an assortment of goods that tend to common skin concerns like razor bumps, ingrown hairs, and irritation. Buy Bevel at Walmart, Target, Amazon, Ulta, or on their website, GetBevel.com.
2. Ixora Botanical Beauty
Created by a licensed esthetician and skincare expert, Mercedes Edney, Ixora Botanical Beauty aims to help people improve their skin. Mercedes calls herself the “Skincare Bully” on X, formerly known as Twitter, and went from promoting her favorite products to formulating solutions that calm, soothe, and relieve your skin. Some skin concerns Ixora addresses are eczema and psoriasis. Suitable for individuals of all ages, you can buy Ixora on their website, IxoraBB.com.
3. thread
At thread, the brand fosters a culture of creativity and self-expression through makeup, though they believe that makeup isn’t necessary and you’re perfect just the way you are. Known for its inclusivity, thread says it’s “for the girls, guys, theys, thems + everyone in between.” The Detroit-based brand, which offers a range of lip, face, and eye products, is also cruelty-free. Purchase thread products at Threadbeauty.co or Target.
4. Attraction77
If you’re all about beard care, look no further than Attraction 77. Made with 100% natural and organic ingredients, the company offers individual products or a bundle to aid in savings. The product lineup includes beard oil, balm, grooming tools, and more to help you maintain and grow your facial hair. Shop the line at Attraction77.com.
5. Topicals
Skincare brand Topicals wants to transform how you feel about your skin through science-backed products for every shade. Marketed for skin flare-ups, they focus on concerns like hyperpigmentation, scarring, dry skin, and ingrown hairs. The brand is passionate about making a difference, and Topicals donates a portion of its profits to mental health movements that connect mental health and skin health. Topicals’ products are available to purchase at Sephora or MyTopicals.com.
As you can see, various Black-owned beauty brands address a variety of wants and needs in the beauty sector. With that in mind, these five brands will tackle your concerns and help you maintain a proper grooming routine. In addition to supporting and helping these Black-owned businesses grow, these brand innovations allow you to enjoy your alone time by adding self-care into your daily lifestyle. If you’re looking for brands catering to men, we’ve got you covered here.